
The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
Podcasting since 2022 • 76 episodes
The WordBirds Podcast with Chris Willis
Latest Episodes
Make It Land: How Product Is Communications
Big idea: Product and comms are converging—fast.Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a pr...
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Season 7
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Episode 5
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26:17

Communication as a Force Multiplier: Inside Capital Rx’s Growth Strategy
The big picture: This episode gives you something rare: the comms strategy and the CEO’s take on its impact.Why it matters: Michael Passanante at Capital Rx is proving that in a long sales cycle, communicat...
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Season 7
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Episode 4
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28:15

Unreplicatable: How Internal Comms Can Survive (and Thrive) in the Age of AI
The big picture: AI is already better at writing, summarizing, and mimicking tone. So what does that mean for internal comms?Why it matters: If your value is built on turning chaos into copy, you’re replaceable. But...
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Season 7
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Episode 3
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26:17

The Trust Fix: Why Better Communication Is the Only Way Forward
Trust in leadership is broken. But it’s not just a leadership crisis. It’s a communication failure.In this episode, Forbes journalist Julia Korn joins Chris to unpack her viral piece on the erosion of employee trust in to...
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Season 7
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Episode 2
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23:20
